Simple pricing, every stage.
Start free and scale as you grow. Every plan includes managed onboarding support from the Lightup team.
Free
1,000 contacts
Small projects & early experiments
- ✓Email sending
- ✓Test SMS sandbox
- ✓1,000 contact limit
- ✓Community support
Starter
10,000 contacts
SMBs running newsletters & promos
- ✓SMS Gateway
- ✓RCS Messaging
- ✓Email Campaigns
- ✓10,000 contacts
- ✓Delivery reports
- ✓Email support
Growth
50,000 contacts
Growing brands scaling campaigns
- ✓Any 3 channels
- ✓SMS, RCS, WhatsApp, Viber, Telegram, Email, Voice
- ✓50,000 contacts
- ✓Advanced delivery reports
- ✓Audience segmentation
- ✓Priority support
Agency
200,000 contacts
Agencies & resellers
- ✓All channels included
- ✓200,000 contacts
- ✓Multi-tenant console
- ✓Sub-account management
- ✓White-label options
- ✓Dedicated account manager
Enterprise
200,000+ contacts
Large enterprises & telcos
- ✓All channels included
- ✓Unlimited contacts
- ✓SSO / SAML integration
- ✓Dedicated SLAs
- ✓Custom routing & sender IDs
- ✓Dedicated infrastructure
- ✓24/7 enterprise support
All plans include managed setup support. Volume pricing available for high-traffic senders. Talk to us.
Channel availability by plan
| Channel | Free | Starter | Growth | Agency | Enterprise |
|---|---|---|---|---|---|
| SMS Gateway | — | ✓ | ✓ | ✓ | ✓ |
| RCS Messaging | — | ✓ | ✓ | ✓ | ✓ |
| Email Campaigns | ✓ | ✓ | ✓ | ✓ | ✓ |
| WhatsApp Business | — | — | ✓ | ✓ | ✓ |
| Viber Business | — | — | ✓ | ✓ | ✓ |
| Telegram Messaging | — | — | ✓ | ✓ | ✓ |
| Voice | — | — | — | ✓ | ✓ |
Common questions
Can I change plans later?
Yes — you can upgrade or downgrade at any time. Changes take effect at the start of your next billing cycle.
Are message sending costs included?
Plan fees cover platform access and contacts. Outbound message costs depend on channel, destination, and volume — we provide a quote based on your use case.
What does managed onboarding include?
We configure your sender IDs, channel accounts (WhatsApp Business, Viber, RCS, etc.), templates, and routing. You don't need to manage carrier relationships yourself.
Is there a contract or minimum term?
No long-term contract required. Monthly billing with no lock-in. Enterprise plans can include custom terms and SLAs if needed.
What happens if I exceed my contact limit?
We'll notify you before you reach your limit and help you move to the right plan. We won't cut off your sends without warning.
Not sure which plan fits?
Tell us your volume, channels, and use case — we'll recommend the right setup and give you an accurate quote.
Talk to sales